About

At Ivy Lane, we provide high end and boutique homewares to designers and retailers across Australia and New Zealand.

Est in 2000, Ivy Lane has earned a trusted reputation as a leading homewares agency, known for representing timeless, design-led brands. With a strong foundation in design, we focus on connecting thoughtfully curated collections with design professionals who value quality, craftsmanship, and elevated aesthetics.

With over two decades of industry experience, we understand what our clients truly need. From new product launches to ongoing brand support, our approach is personal and grounded in long-standing relationships across the industry.

Whether you're an interior designer sourcing pieces for a client project or a retailer curating your next seasonal range, we’re here to help you find the right product fit with ease and confidence.

Moments that shaped Ivy Lane

Early years

Catherine Reynolds started the business from the boot of a car, building a loyal customer base through hustle, relationships, and a sharp eye for product.

A place to call home

The brand opens its first showroom in Waterloo, marking the transition from grassroots selling to a physical presence.

A new chapter begins

In 2009 Georgie joins the business, bringing fresh energy, vision, and a deep understanding of the industry.

What’s in a name?

in 2010 the business evolves and is officially renamed Ivy Lane, reflecting a more refined and future focused identity.

Taking the reins

In 2017, Georgie bought Ivy Lane from her mum, stepping fully into the driver’s seat and taking the brand into its next chapter with bold vision and boss energy.

Growth & expansion

Ivy Lane relocated to Elizabeth Street, Paddington in 2018. It was a defining move made abruptly while Georgie was 8 months pregnant, symbolising both personal and business growth.